The Industry Handbook

Why do most textile businesses fail, why do IT business prosper, why is FMCG so competitive? The fundamental answer to all this is the Industry Structure. The Industry Handbook is a complete guide for aspiring and new entrepreneurs to analyse and pick the right industry for their business. 95% of entrepreneurs directly jump into building the product and selling without even finding if this industry is right for them, if it is profitable & scalable, what is the competitive force, what are the key success factors and major challenges one could face. They later fail because of the lack of industry understanding due to which they are unable to take the right decisions at the right time. This book is all about that, helping you understand the nitty-gritties of any given industry, how to identify the customer's needs, characteristics of industry, growth potential, major trends and disruptions and so on. For anyone building his/her business, this books lays down a very strong foundation to facilitate decision making.